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Writer's picturePhoebe Crossley

The Apprentice Diaries: Month 13

Updated: Nov 4



As I reach the milestone of 13 months into my content creator apprenticeship, October feels like a perfect month to reflect on how far I’ve come. Over the past year, I’ve developed a range of skills that now allow me to tackle everything from social media campaigns and recruitment posts to video editing and wellness initiatives. This month especially highlighted just how varied and rewarding my role has become. Here’s a week-by-week look at some of the work that filled my October and contributed to my growth.


Week 1: Building Foundations and Creating Templates


Starting the month strong, I dove into organisation and planning, opening each day with a round of emails and scheduling. I filled out forms, connected with collaborators, and created job templates for recruitment posts. Alongside these tasks, I developed a Wellness Wednesday post, worked on transcriptions for recruitment case studies, and joined an RHA Away Day to capture photos and videos. Documenting events like this taught me how to capture engaging content in real time, a skill that comes in handy when managing dynamic social media feeds.


Week 2: Raising Awareness and Community Engagement


Week two brought more opportunities to engage with awareness campaigns, especially for ADHD Awareness Day. I spent time researching and creating content to ensure the posts were both informative and relatable. Later, I visited Petrus to share donation updates on social media, filming and editing the event’s highlights for platforms like TikTok, Facebook and Instagram. This week also involved someone coming from Rochdale Business Awards to film me for the awards, I had to showcase my work in the clips and do a few poses, which was surprisingly fun. On Thursday, I filmed my very first episode of our diabetes podcast!! It was very nerve-wracking, but we got there. After all the planning and arranging dates back and forth emailing, I finally started to make progress on this. Following up on Friday, I spent the day at Middleton PCN Hub for Breast Cancer Awareness Month, where they raised money for a breast cancer charity. It was. a great opportunity for me to capture a lot of content.


Week 3: Podcast Planning and Content for Breast Cancer Awareness


My focus shifted to podcast production in week three, where I worked on planning and editing podcast footage due to filming our second episode of the podcast but unfortunately been set back due to audio quality, I arranged a reshoot and used the opportunity to improve the content and refine my editing skills. I also focused on breast cancer awareness, creating a video that highlighted the importance of self-examination on your breast, which I shared across platforms. I wrote out a blog for ADHD Awareness Month and shared it on our social media, and throughout this week, I was networking and communicating with potential guests on future episodes for the diabetes podcast, which was very refreshing as it was a big step out of my comfort zone. This week taught me a lot about troubleshooting and adaptability, both critical in the fast-paced world of content creation.


Week 4: Celebrations and Final Touches


The last week of October was all about focusing on the diabetes podcast but still creating refreshing content for our social media. Lori, who was a guest on my podcast, sent me some information on diabetes that helped me so much with understanding the effects of diabetes, as I and Lori have been communicating through email, she has been a fantastic help with her network and the people she knows that could help with my project. So, I have been ringing and emailing more new potential guests yet again, stepping out of my comfort zone... check me out! I also received an email from Mary with the final additions to our booklet "What RHA Does Your Practice and Primary Care Networks" Finally, I finished this booklet, put it in a booklet format and printed it out ready for her to review. In the middle of the week, I started by celebrating community and cultural events. I created Halloween and Diwali posts and planned social media layouts for the rest of the month. I also completed a longer edit of the self-breast examination video with Dr Nowrin for YouTube By the end of the week, I completed a blog for Middleton PCN Hub and continued editing my podcast.


October was a busy but fulfilling month, where each task felt like a new layer added to my experience. Whether creating awareness posts, engaging with the community, or capturing content for health and wellness campaigns, I see my confidence and expertise growing in every area. Here’s to building on this momentum in the months ahead and continuing to create content that informs, engages, and makes a positive impact!

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