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Writer's picturePhoebe Crossley

The Apprentice Diaries: Month 11

11th Month as a content creator apprentice...


Week 1:

The week kicked off with a burst of productivity. I completed and posted a blog about the NHS App & Patches, ensuring it was informative and engaging. My design skills were put to the test as I finished recruitment posters and converted them into social media templates. Additionally, I created and managed a recruitment page for our new recruitment campaign and started by posting an ad for GP practices to take advantage of our recruitment offer, I then went back to our research E-poster for an RCGP event with Ruth. The day ended with a focus on the video content of our case study Owaode who successfully landed a job within Primary from starting from our Pre-employment program, I downloaded footage, converted videos to slow-mo, and started editing. The second day was all about research and refinement. I dived into research for Wellness Wednesday’s post and edited social media posts for the recruitment campaign, ensuring they were on-brand and eye-catching. I ticked off tasks from my to-do list, continued editing Owade’s video, and followed up via email for another one of our success stories Shamima. The week concluded with posting recruitment content, attending an EPA session, and studying for BUD work. I also retouched the research E-poster and discussed it with Mary then making, making sure everything was polished and ready to go.


Week 2:

This week started with a focus on video content. I retouched the pre-employment research E-poster, searched for non-copywrite background music for the Owodes case study video, and edited Owode’s video to include audio adjustments as when visiting Owode the first thing I did to start creating the content was record audio sharing her story of how she got to where she is now, then filmed content around the GP practice, so then during the editing process I can just combine the audio and visual footage separately when the video aligned with my vision to what I expected I shared the final product across all social media platforms. Later, I switched gears to edit a pharmacy video, adding animations and refining the content. The pharmacy video edits continued, leading up to its final review and posting. I completed the Wellness Wednesday post and sent off the pharmacy video for approval. With all the major tasks done, I printed posters to hand out and called it a day. A busy day filled with final touches and collaborations. I worked on a task that was creating a booklet for the "What does RHA do for your practice" booklet speaking with co-workers and planning what content needed to be included, touching up recruitment campaign posters, checking emails for feedback, and transferring work to the N drive. The day ended with planning recruitment "We are hiring video reviewing HART celebration videos and planning to create a recap video.

The week was capped off with a Peterloo meeting, allowing me to engage in discussions and gather insights for future content.




Week 3:

This week was about balancing multiple projects. I tested a training platform, edited the pharmacy and HART videos, and researched topics for Wellness Wednesday. Additionally, I made adjustments to an E-poster and worked on the " What RHA does for your practice" booklet, ensuring both were up to standard. The focus throughout this week due to deadlines was on the research E-posters and the booklet for RHA. I also spent time editing the HART video, researching for Careers Week, and planning content for future postings, including results day. The midweek was productive as I finalized and posted Wellness Wednesday content, worked on the E-poster, and conducted research for recruitment materials. I also had a coaching call with my tutor, which helped me reflect on my progress and plan for the future with my apprenticeship. I edited the recap HART video including quotes that enhance what difference our HART team made.


Week 4:

As the month drew to a close, I focused on finalising projects. I worked on the E-poster and the RHA booklet, communicated with team members via email for the Shamima's case study and converted it onto a template ready to post as recruitment content. I also planned out case study blogs and started drafting this very blog, reflecting on my journey. The last day of the week was all about wrapping up loose ends and preparing for the next steps. I created posts for sexual health and suicide prevention awareness days, video content for our "we are hiring video" for TikTok and continued researching ideas with recruitment content, and printed off posters for GP practices. The day ended with research for upcoming content and planning for the next week into the new month which was Tips for CV making and interview tips.


This month has been an experience as a content creator apprentice. From creating engaging blog posts to editing complex videos and collaborating on various projects, I've had the chance to expand my skills and contribute meaningfully to our content strategy. Each week presented its own set of challenges and learning opportunities, and I’m excited to take what I’ve learned into the next month.

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